Customer Data Marketing Platform (CDMP)

CDMP provides a one stop solution for brands to host and manage all of their first party data and marketing data within their own cloud infrastructure, or even on premise. Brands then can query real-time audience data and combine them with CRM data, Marketing data and computed data using Machine Learning algorithms that are deeply integrated with their digital privacy and consent settings. Once a single customer view has been established, brands can then use that data to facilitate effective marketing and influence customer experience. 

What is the difference between a CDP and CDMP?

A CDP provides a single view of the customer by pulling data from multiple data sources, cleaned and combined to create a single customer view. This structured data is then made available to other marketing systems.
A CDMP provides the ability to host entire CDP capabilities in-house within a brand's walled garden and enables real-time feedback loop connecting both customer and marketing data to optimize marketing efforts, improve customer experience, and boost sales performance"

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Data Privacy/Data Governance

With additional data privacy laws being enacted, it’s becoming more important to own customer data from origin to execution. Not owning customer data — and being able to orchestrate it across every touchpoint— now comes with significant risk. Unfortunately, the majority of organizations are not equipped for this new reality. The multiplication of new data sources makes the task even more difficult.  
Data Privacy is compliant with GDPR, CCPA and other regulations. Create transparency with customers about their information about what is collected, stored and consumed.
Data Governance mechanism to ensure proper consumption of customer data

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Data Ingestion and Integration with partners

Can ingest data from any channel - Not restricted by type or source of data. Bridges the physical and digital world in one system. Integrated with 100+ partners to pull all marketing performance data in real-time.
  • Ingesting data from various stages of customer journey.
  • Handling variations across partner integrations.
  • Streamlined data pipeline resilient with scale.
  • Supporting near real-time marketing analytics.
  • Continuous monitoring and alerts on data pipeline.

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Data Activation and Audience Management 

Customer data activation strategy required for successful marketing and customer engagement optimization. The Audience is segmented only once and the strategies are applied across the entire martech stack. We automatically stitch together identifiers from different sessions, devices, channels and touchpoints. This will allow you to create a single view of the customer.
  • Unified consumer profile gives a 360 degree view of consumer journey.
  • Reliable content and product recommendations for higher ROI powered by consumer interactions data.
  • Segmenting users based on events and interactions and many more signals across channels.
  • Generate highly engaging messages powered by behavioral data.
  • Execute highly targeted A/B experiments across channels.

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Comprehensive Martech Solution for Retailers 

SOKA for retailers is our comprehensive Martech solution to sell, manage and deliver native advertising on your website, across all devices. Our Analytics and powerful visualizations of data revolutionizes the way you understand your inventory, reveal important drivers of customer behaviour to define new strategies around your business.
  • Drive incremental revenues – simply by displaying sponsored products alongside your regular, organic products while keeping your own traffic on your website.
  • Your sellers can promote their products on prominent shelf space achieving higher returns.
  • Your shoppers enjoy the most engaging experience with highly relevant product advertising on and outside of your marketplace.
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