CDMP is a sophisticated marketing platform designed to maximize LTV by delivering personalized and consistent messaging across all channels, including onsite, offsite, and retail media.
CDMPs' Capabilitities
Today's marketing landscape is fraught with fragmented data and disconnected customer insights. These silos hinder your ability to deliver consistent, personalized messaging across channels.
CDMP breaks down these silos by integrating seamlessly with your data warehouses, like Google BigQuery, to unify your customer data. By creating comprehensive customer profiles, traits, and segments, CDMP enables precise targeting. Our intuitive Customer 360 reports offer crucial insights into key metrics, ensuring you stay ahead of the competition.
To make strategic marketing decisions, understanding Customer Lifetime Value (LTV) is crucial. CDMP’s LTV reports provide deep insights, allowing you to optimize your marketing spend and strategy. With our Cross-Channel Campaigns feature, manage email, push notifications, and website promotions from a single interface, maximizing your reach and efficiency.
CDMP streamlines your marketing efforts, provides valuable insights, and drives better performance.
Seamless Data Integration & Customer 360
Many organizations struggle with fragmented customer data, making it difficult to gain a unified view. CDMP offers robust data integration capabilities, allowing seamless connections with data warehouses like Google BigQuery. Our system ensures data remains fresh and reliable through periodic syncing and provides comprehensive Customer 360 insights for precise customer segmentation.
- Integrate with data warehouses like Google BigQuery.
- Turn customers insights into growth opportunities with Customer 360.
- Periodically sync traits through scheduled jobs, gain detailed view of data distribution.
- Create precise customer segments with an intuitive drag-and-drop interface.
Maximize Your Customer Lifetime Value
In today’s competitive market, without a clear grasp of LTV, businesses risk inefficient budget allocation and missed growth opportunities. With CDMP reports, gain crucial insights into Key Customer KPIs such as Lifetime Value, CAC, and overall ROAS.
- Identify which customer segments bring the most value to your business.
- Track LTV trends over consecutive orders, gain insights into channel users and their performance over time.
- Spot growth opportunities in high-performing categories & marketing channels.
- Marketers can now launch campaigns for specific LTV segments and predict the increase in customer lifetime value with precision.
Automate Your Marketing Initiatives
Setting up marketing campaigns across multiple channels can be time-consuming and complex. CDMP offers Cross-Channel Campaigns that allows marketers to configure a single campaign to reach customers across all the marketing channels. Configure once, and amplify your reach with our seamless, integrated solution.
- Experiment with A/B testing to optimize performance.
- Personalize with dynamic merge tags for tailored messaging.
- Leverage recommendation engine support for customized promotions.
- Manage email, push notifications, and website promotions from a single interface.
Our vision for the CDMP is to empower organizations gain a unified view of their customer data in real-time, & achieve marketing automation that maximises lifetime value by delivering a personalized one-on-one customer engagement.
DOOH
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